![]() ![]() Questions such as whether to cut costs, outsource or to pursue a new market are simpler to answer and action if they are aligned to the purpose. Decisions become easier, faster and clearer. Direction and purpose creates a lens through which the world is viewed. My research identifies direction as one of the drivers of trust and intrinsic motivation and yet the power of purpose, as a critical source of engagement, innovation and performance, is often underestimated in the workplace. In the face of meaningless effort our energy is sapped and our motivation often broken. Work with no direction or purpose, feels futile and is often referred to in behavioural economics as the Sisyphic condition after the condemned Greek king. To be able to answer the ‘why I do’ in relation to the ‘what I do’ boosts self-esteem and engagement. To go to work every day, feeling connected to a clear purpose, lights up our neural reward circuitry. We need purpose, a sense of meaning and direction in our lives and our work. Instead, it was designed to break the prisoners’ morale, making them dig holes only to fill them in again, and build walls to only then break them down. ![]() Prisoners in the Haidari concentration camp in WWII were put to labour, but not for a productive result. Contributor By Susanne Jacobs, author of Drivers, £14.99, Panoma Press. In Greek mythology, Sisyphus was the king of Corinth punished by the god Hades, for his deceit, to an eternity of rolling a boulder up hill to only have it roll back down again. ![]()
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